About Adaptive Marketing
AI is changing how customers buy, what competitors can deliver and how businesses communicate value. For marketers and founders, the challenge is deciding what to change, where to invest and how to tell whether it makes a difference.
Adaptive Marketing is an evolving approach to that challenge: understanding your market, choosing the right marketing motions and improving through evidence.
Adaptive in two senses
The marketing response should fit the way your buyers actually decide. And the approach itself should change when evidence, experience or technology show that one of its assumptions needs revising. When it does change, this site will say what changed and why.
Where it stands
The approach is still in development. The first practical resources are being prepared now, and early material will be clearly labelled as proposed rather than proven.
The sister site
For the changes in buying and competition behind this approach, see The Changing Buyer.
Contact
Write to hello [at] adaptivemarket [dot] ing. Replace [at] with @ and [dot] with a period.